Journeys
66 ready-made email journeys that run on their own, plus General for everyone else. Pick one for each contact and Touched sends every email in your name.
General: For contacts you haven't sorted yet.
8 emails · quarterly
Showing 66 of 66 journeys, plus General
- RetailBuyer8 emails · quarterly
1031 Exchange Investor
Investor who has sold, or will sell, investment real estate and needs to reinvest through a 1031 exchange. Covers the 45 and 180 day clocks, the qualified intermediary, like-kind rules, identification, boot and debt, reverse exchanges and DSTs.
- RetailBuyer8 emails · quarterly
Auto Dealership Buyer
Buyer or investor evaluating auto dealership properties, as a net lease investment or to secure the ground under a store they operate. Covers the manufacturer's say over the site, sale-leasebacks, underwriting the operator and the lot.
- RetailSeller8 emails · quarterly
Auto Dealership Seller
Owner of the real estate under an auto dealership, considering a sale or a sale-leaseback. Covers selling real estate apart from the business, preparing the site, environmental questions and what the lot is worth to the next operator.
- RetailBuyer8 emails · quarterly
Auto Parts Buyer
Buyer or investor evaluating auto parts store properties. Cares about which brand is on the lease and how the market prices it, how remaining lease term prices into cap rate, what the landlord still carries, and whether the site works for both drivers and local repair shops.
- RetailSeller8 emails · quarterly
Auto Parts Seller
Owner of an auto parts store property considering a sale, or weighing when to sell one. Cares about how the market prices their specific tenant brand, how remaining lease term prices into cap rate, renewal option notice dates, and keeping documentation clean for buyer/lender diligence.
- RetailBuyer8 emails · quarterly
Bank Branch Buyer
Buyer or investor evaluating bank branch properties as net lease investments. Covers ground lease versus fee simple, lease term and rent steps, branch consolidation risk and what the building becomes if the bank leaves.
- RetailSeller8 emails · quarterly
Bank Branch Seller
Owner of a bank branch property, considering a sale. Covers what lease terms are worth, preparing the lease file, 1031 timing and how supply affects pricing.
- Car WashBuyer8 emails · quarterly
Car Wash Buyer
Investor or owner-operator evaluating car wash acquisitions. Cares about site format economics (tunnel vs. in-bay vs. self-serve), membership churn, stacking and ingress-egress, water/environmental permitting, and the 1031/bonus-depreciation angle.
- Car WashSeller8 emails · quarterly
Car Wash Seller
Owner or investor considering a sale of a car wash property, whether the real estate, the operating business, or both. Cares about pricing against today's reset cap rates rather than 2021-2022 comps, how the real estate and the operating business price as two separate things, what a serious buyer's diligence actually checks (lease term, reconciled financials, membership durability), and the bonus-depreciation demand tailwind pulling buyers toward the asset class.
- RetailBuyer8 emails · quarterly
Childcare Buyer
Buyer or investor evaluating childcare and daycare properties as a net lease investment. Covers operator strength, lease term and rent steps, admissions and licensing questions, and what the building could become.
- RetailSeller8 emails · quarterly
Childcare Seller
Owner of a childcare or daycare property, considering a sale. Covers what the operator and lease are worth, getting the paperwork ready, 1031 timing and what buyers are paying.
- RelationshipsClient5 emails · quarterly
Client Care
For a contact whose deal you closed. A thank you, a short list of records worth keeping, a gentle ask for an introduction, a check-in at three months, a note each quarter and one on every closing anniversary.
- IndustrialLandlord8 emails · quarterly
Cold Storage Landlord
Owner of a cold storage building with space to lease. Covers what cold tenants look for, upgrading an older building or leasing as is, and structuring a long lease.
- IndustrialTenant8 emails · quarterly
Cold Storage Tenant
Company looking for refrigerated or frozen warehouse space. Covers temperature zones, power and refrigeration, racking and docks, who pays for the buildout, and long leases.
- RetailBuyer8 emails · quarterly
Dollar Store Buyer
Buyer or investor evaluating dollar store properties. Cares about which tenant is on the lease (Dollar General, Dollar Tree and Family Dollar price very differently), how remaining lease term and option periods move the cap rate, whether the trade area supports the store, what the building is worth if the tenant leaves, and how a 1031 exchange timeline shapes the purchase.
- RetailSeller8 emails · quarterly
Dollar Store Seller
Owner of a dollar store property considering a sale, or weighing when to sell one. Cares about which bracket the remaining lease term puts the property in and when it crosses the next one, what the tenant's brand does to pricing, how complete the lease file and estoppel plan are, and how selling and buying again through a 1031 exchange fits the timing.
- IndustrialLandlord8 emails · quarterly
Flex Landlord
Owner of a multi-bay flex or small-bay building with space to lease. Covers who leases small-bay space, how a building is divided, tenant improvements and keeping good tenants.
- IndustrialTenant8 emails · quarterly
Flex Tenant
Small business looking for flex or small-bay space, roughly 5,000 to 30,000 square feet, for a shop, showroom, lab, light assembly or a trades or e-commerce operation. Covers the office-to-shop mix, doors, parking and power, short terms and room to grow.
- HospitalityBuyer8 emails · quarterly
Hotel Buyer
Buyer or investor evaluating hotels. Covers the flag and franchise agreement, the renovation a brand will require, who operates the hotel, and how it earns across a full year.
- HospitalitySeller8 emails · quarterly
Hotel Seller
Owner of a hotel, considering a sale. Covers what a buyer reads first, the franchise agreement, renovation and management contract questions, and getting ready to list.
- IndustrialBuyer8 emails · quarterly
Industrial Buyer
Investor or owner-user acquiring industrial and flex product. Cares about power capacity, clear height and column spacing, small-bay versus big-box vacancy divergence, cap rate entry points against the 2021-22 peak, and automation-ready specs.
- IndustrialLandlord8 emails · quarterly
Industrial Landlord
Owner of industrial or flex property, focused on keeping it leased. Cares about renewal timing and how early to open the conversation, tenant-improvement allowances and free-rent concessions, the building specs that actually drive leasing decisions (power capacity, clear height, automation-ready layout), and how the new-construction slowdown changes competition for tenants.
- IndustrialSeller8 emails · quarterly
Industrial Seller
Owner-user or investor weighing a sale of industrial or flex property. Anxieties: pricing realistically against 2021-22 comps, whether the building has the specs buyers now pay a premium for, environmental/Phase I history, and how size class changes leverage.
- IndustrialTenant8 emails · quarterly
Industrial Tenant
Occupier leasing industrial or flex space. Cares about total occupancy cost rather than headline rent, TI allowance and free-rent concessions, annual escalations, NNN versus gross structure, and the mark-to-market gap between in-place and new-deal rents.
- LandBuyer8 emails · quarterly
Land Buyer
Buyer, builder or developer evaluating land. Covers zoning and approvals, utilities and access, what it costs to turn raw land into lots, and how to time the contract.
- LandSeller8 emails · quarterly
Land Seller
Landowner considering a sale. Covers what sets the value of the parcel, what serious buyers check first, getting ready to list, taxes and the 1031 clock, and how buyers structure offers.
- RelationshipsOwner8 emails · quarterly
Loan Maturity Owner
Owner with a loan to plan around. General framing of refinancing, selling and recapitalizing, with every decision handed to the owner's lender and advisors.
- MultifamilyBuyer8 emails · quarterly
Manufactured Housing Buyer
Buyer or investor evaluating manufactured housing communities. Covers who owns the homes and utilities, occupancy and lot rent, infrastructure, financing, local rules and where the upside is.
- MultifamilySeller8 emails · quarterly
Manufactured Housing Seller
Owner of a manufactured housing community, considering a sale. Covers the rent roll, infrastructure questions, getting ready to list, family ownership, taxes and what buyers are paying.
- Medical OfficeBuyer8 emails · quarterly
Medical Office Buyer
Buyer or investor evaluating medical office assets. Cares about which cap-rate tier a building's tenant mix puts it in (hospital-system NNN, established physician group, or smaller practice), how buildout and regulatory costs change underwriting versus standard office, the historic construction slowdown as a supply thesis, and how remaining lease term changes pricing.
- Medical OfficeLandlord8 emails · quarterly
Medical Office Landlord
Owner of medical office space to lease or renew. Cares about why medical tenants tend to stay and what keeps them, whether a former practice's buildout can be re-leased as is, what to check before marketing a suite, how to recover a tenant improvement budget through rent and term, and starting renewals early.
- Medical OfficeSeller8 emails · quarterly
Medical Office Seller
Owner, often a physician-owner, considering a sale of a medical office asset. Cares about which tenant-credit tier sets realistic pricing, whether a sale-leaseback fits better than a straight sale, the documentation a serious buyer will check first (zoning, certificate-of-need status, lease structure, remaining term), and how the construction slowdown and returning institutional capital affect timing.
- Medical OfficeTenant8 emails · quarterly
Medical Office Tenant
Medical practice, or the person deciding for one, looking for space to lease or renew. Cares about how scarce good medical space is, who pays for the buildout and how a tenant improvement allowance trades against rent and term, what a space already has (plumbing, power, ventilation, shielding, accessibility), exclusives and parking, and how early to start because moving a practice is expensive.
- Mixed-useBuyer8 emails · quarterly
Mixed-use Buyer
Buyer or investor evaluating a building with ground-floor retail or office and apartments or offices above. Covers blended income, residential and commercial vacancy, walkable locations and financing.
- Mixed-useLandlord8 emails · quarterly
Mixed-use Landlord
Owner leasing a mixed-use building. Covers choosing the ground-floor tenant, metering and shared costs, and keeping both sides of the building leased.
- Mixed-useSeller8 emails · quarterly
Mixed-use Seller
Owner of a mixed-use building considering a sale. Covers how buyers read the building in parts, the documents to gather, who buys, taxes and the 1031 clock.
- Mixed-useTenant8 emails · quarterly
Mixed-use Tenant
Business looking for ground-floor space in a building shared with apartments or offices. Covers approvals, hours and deliveries, shared costs and build-out.
- MultifamilyBuyer8 emails · quarterly
Multifamily Buyer
Buyer or investor evaluating multifamily assets. Cares about the gap between advertised asking rent and real renewal-driven performance, how the construction slowdown affects the supply picture, absorption trends relative to new deliveries, and how deals are actually getting structured (entity-level transactions versus straight property sales).
- MultifamilySeller8 emails · quarterly
Multifamily Seller
Owner considering a sale of a multifamily property. Cares about how real occupancy and renewal performance strengthen a pricing story beyond the advertised rent roll, how a shrinking construction pipeline affects buyer demand, timing a sale against improving absorption trends, and the different ways deals are getting structured right now.
- MultifamilySeller8 emails · quarterly
Multifamily Small Owner Seller
Owner of a small apartment building, roughly 2 to 20 units, considering a sale. Covers how small buildings are valued, what a buyer will ask to see, taxes and 1031 timing, tenants and repairs.
- OfficeBuyer8 emails · quarterly
Office Buyer
Buyer or investor evaluating office assets. Cares about the gap between headline vacancy and prime vacancy, whether a building can win a tenant with a four-day-a-week in-office requirement (parking ratio, elevator capacity, HVAC, common-area condition), the collapsed construction pipeline as a supply thesis, capital already spent versus deferred, and where an asset sits in a widened cap rate range.
- OfficeLandlord8 emails · quarterly
Office Landlord
Owner of office space, focused on keeping it leased and positioned in the right quality tier. Cares about which tier (Trophy/Class A/Class A-minus/Class B) a building genuinely competes in versus where its owner wishes it sat, renewal timing and how early to start that conversation, the tenant-improvement and concession levels needed to stay competitive, and how the historic construction slowdown changes competition for tenants.
- OfficeSeller8 emails · quarterly
Office Seller
Owner considering a sale of office property. Cares about an honest read on which class tier the building competes in, what the Class A share of absorption means for their buyer pool, where the asset sits in a cap rate range that has widened to roughly 7.5%, the documentation buyers demand (parking, capital history, rent roll, renewal obligations), and how tenant-improvement costs get underwritten against them.
- OfficeTenant8 emails · quarterly
Office Tenant
Occupier searching for or renewing office space. Cares about which quality tier a building actually competes in before comparing rents, where real negotiating leverage sits (Trophy and prime space favor the landlord, Class A-minus and B favor the tenant), tenant-improvement allowances and renewal timing, and the collapsed construction pipeline as a constraint on how many real options exist to compare.
- RelationshipsBuyer8 emails · quarterly
Owner-User Buyer
Business owner weighing buying the building they occupy against continuing to lease. Covers rent versus own, financing, fit, extra space and timing.
- RetailBuyer8 emails · quarterly
Pharmacy Buyer
Buyer or investor evaluating drugstore/pharmacy properties. Cares about which chain is on the lease and how the market is pricing it, how remaining lease term prices into cap rate, what the real estate is worth without the tenant, and what the lease lets the tenant do if it closes the store.
- RetailSeller8 emails · quarterly
Pharmacy Seller
Owner of a drugstore/pharmacy property considering a sale, or weighing when to sell one. Cares about how remaining lease term prices into cap rate, how the market views their specific tenant, keeping documentation clean for buyer/lender diligence, and how to think through an early lease-extension request from the tenant.
- RetailBuyer8 emails · quarterly
Fast food (QSR) Buyer
Buyer or investor evaluating quick-service restaurant properties. Cares about who actually signs the lease (corporate entity versus franchisee), how remaining lease term prices into cap rate, whether a deal is land-only (ground lease) or land-and-building, and whether a site genuinely works for a drive-thru.
- RetailSeller8 emails · quarterly
Fast food (QSR) Seller
Owner of a quick-service restaurant property considering a sale, or weighing when to sell one. Cares about how remaining lease term prices into cap rate, keeping documentation clean for buyer/lender diligence, tenant estoppels, and 1031 exchange timing if they plan to buy again.
- RelationshipsPartner8 emails · quarterly
Referral Partner
CPA, attorney, lender or 1031 intermediary. Colleague-to-colleague notes they can pass to clients, and an easy way to introduce a client.
- RetailLandlord8 emails · quarterly
Restaurant Landlord
Owner of a space with an existing restaurant buildout, leasing it to a new operator. Covers what makes the space easy to re-lease, as-is versus allowance, guarantees, assignment and the lease terms restaurants bring.
- RetailTenant8 emails · quarterly
Restaurant Tenant
Restaurant operator looking for space, often a second-generation space that already has a kitchen. Covers the hood, grease trap and ventilation, buildout versus allowance, personal guarantees, assignment, percentage rent and licensing questions.
- HospitalityBuyer8 emails · quarterly
RV Park & Campground Buyer
Buyer or investor evaluating an RV park or campground. Covers seasonal income, site mix, utilities, licensing and whether to operate it or hire a manager.
- HospitalitySeller8 emails · quarterly
RV Park & Campground Seller
Owner of an RV park or campground considering a sale. Covers the records buyers want, utilities and licenses, taxes and timing a sale around the season.
- RelationshipsSeller8 emails · quarterly
Sale-Leaseback Seller
Owner who occupies their building and is weighing selling it and leasing it back. Covers how a sale-leaseback works, lease terms, how investors read the tenant, and tax questions for a CPA.
- IndustrialBuyer8 emails · quarterly
Self-Storage Buyer
Buyer or investor looking at self-storage facilities. Covers in-place rents against street rates, the rent roll, supply nearby, taxes and the 1031 clock.
- IndustrialSeller8 emails · quarterly
Self-Storage Seller
Owner of a self-storage facility, considering a sale. Covers what buyers read in the rent roll, how cap rate moves price, getting records ready, nearby supply and 1031 timing.
- MultifamilyBuyer8 emails · quarterly
Senior Housing Buyer
Buyer or investor looking at independent living, assisted living or memory care communities. Covers the operator, care levels, licensing, payer mix, staffing and capital work.
- MultifamilySeller8 emails · quarterly
Senior Housing Seller
Owner of a senior housing community, considering a sale. Covers what buyers read in the operating numbers, occupancy, getting records ready, licensing and what a sale involves.
- RetailBuyer8 emails · quarterly
Shopping Center Buyer
Buyer or investor evaluating strip, neighborhood and grocery-anchored shopping centers. Covers the anchor lease, the rent roll, what leases let the landlord recover, tenant mix and cap rates.
- RetailLandlord8 emails · quarterly
Shopping Center Landlord
Owner of a shopping center with bays to lease. Covers tenant mix, exclusives, getting a bay ready, tenant improvement budgets and starting renewals early.
- RetailSeller8 emails · quarterly
Shopping Center Seller
Owner of a shopping center, considering a sale. Covers the rent roll as a calendar, how cap rate moves price, getting the paperwork ready, 1031 timing and who is buying.
- RetailTenant8 emails · quarterly
Shopping Center Tenant
Retailer, restaurant or service business looking for a bay or pad in a shopping center. Covers co-tenancy, exclusives, what you pay beyond base rent, build-out and free rent.
- Special PurposeBuyer8 emails · quarterly
Special Purpose Buyer
Buyer looking at a church, school or other institutional building, to use or to convert. Covers zoning approvals, deed restrictions, who must approve the sale, taxes and conversion costs.
- Special PurposeSeller8 emails · quarterly
Special Purpose Seller
Owner of a church, school or other institutional building, considering a sale. Covers who must approve, zoning and deed restrictions, taxes after a sale and why these sales take longer.
- Relationships3 emails · quarterly
Stay in Touch
For a contact whose deal was lost or put off. A gracious thank you, a short list for when the timing is right, a check-in at six months and a quiet note each quarter.
Every journey is written for commercial real estate, then sent in your name.
Start nurturing today