All journeys
Sale-Leaseback Seller
Owner who occupies their building and is weighing selling it and leasing it back. Covers how a sale-leaseback works, lease terms, how investors read the tenant, and tax questions for a CPA.
RelationshipsSeller8 emails · quarterly
Who it's for
Owners of relationships property who might sell one day, kept warm until the timing is right for them.
A taste of the writing
“The price and the rent are one negotiation in a sale-leaseback, not two.”
“Owners who do this well settle most of the terms before a buyer ever walks the building.”
- Day 1Welcomes them to your network and says how you can help.Story
- Day 5A light, friendly note with a fun fact about relationships.StoryFun fact
- Day 14Why rent and price move together when they sell and stay.Story
- Day 28Terms worth deciding before any investor tours the building.Story
- Day 45How investors judge their company's credit, plus a few listings that fit.StoryListings
- Day 60Exchange timing and other tax points to sort out before listing.Story
- Day 75Lease terms that decide how flexible their future in the space will be.Story
- Day 90Brings the steps together into one plan for selling and leasing back.Story
- Then every quarterA fresh note every quarter, for as long as they stay on the journey.StoryListings