All journeys

Industrial Tenant

Occupier leasing industrial or flex space. Cares about total occupancy cost rather than headline rent, TI allowance and free-rent concessions, annual escalations, NNN versus gross structure, and the mark-to-market gap between in-place and new-deal rents.

IndustrialTenant8 emails · quarterly

Who it's for

Businesses that lease industrial space, from their first search through every renewal.

A taste of the writing

“Landlords would much rather keep a good tenant than find a new one, and they're acting on it earlier.”
“The asking rent on a listing is really just the landlord's opening line.”
  1. Day 1Welcomes them to your network and shows industrial listings that fit.StoryListings
  2. Day 5A light, friendly note with a fun fact about industrial.StoryFun fact
  3. Day 14Why landlords are opening renewal talks sooner, and how to use that timing.Story
  4. Day 28Covers lease terms beyond base rent that add up over the years.Story
  5. Day 45Treats a listed asking rent as an opening offer, with a cited national figure.StoryMarket figure
  6. Day 60Compares gross and net rent quotes so they can see the real cost.Story
  7. Day 75Helps them bring current market pricing into a renewal talk.Story
  8. Day 90The steps to a better industrial lease, with spaces that fit.StoryListings
  9. Then every quarterA fresh note every quarter, for as long as they stay on the journey.StoryMarket figureListings