All journeys

Industrial Seller

Owner-user or investor weighing a sale of industrial or flex property. Anxieties: pricing realistically against 2021-22 comps, whether the building has the specs buyers now pay a premium for, environmental/Phase I history, and how size class changes leverage.

IndustrialSeller8 emails · quarterly

Who it's for

Owners of industrial property who might sell one day, kept warm until the timing is right for them.

A taste of the writing

“Industrial doesn't trade as one market, and your building's size decides which one you're in.”
“They'll want the environmental history, since a clean Phase I takes a common deal-killer off the table.”
  1. Day 1Welcomes them to your network and says how you can help.Story
  2. Day 5A light, friendly note with a fun fact about industrial.StoryFun fact
  3. Day 14Why only sales of similar-sized buildings shape their price.Story
  4. Day 28Lists the documents buyers request early and why speed helps the offer.Story
  5. Day 45Shows how pricing for their building may have shifted, with listings that fit.StoryMarket figureListings
  6. Day 60Suggests a tax conversation well ahead of a sale, including depreciation.Story
  7. Day 75Weighs new supply nearby and what it means for buyers' choices.Story
  8. Day 90A clear plan for taking an industrial building to market.Story
  9. Then every quarterA fresh note every quarter, for as long as they stay on the journey.StoryMarket figureListings