All journeys

Senior Housing Seller

Owner of a senior housing community, considering a sale. Covers what buyers read in the operating numbers, occupancy, getting records ready, licensing and what a sale involves.

MultifamilySeller8 emails · quarterly

Who it's for

Owners of multifamily property who might sell one day, kept warm until the timing is right for them.

A taste of the writing

“Buyers read occupancy as a level and as a direction, and the direction often carries more weight.”
“Sales that close cleanly usually start with a folder that's already full.”
  1. Day 1Welcomes them to your network and says how you can help.Story
  2. Day 5A light, friendly note with a fun fact about multifamily.StoryFun fact
  3. Day 14Why the direction of occupancy can matter more than the level.Story
  4. Day 28Documents to gather early so a sale goes smoothly.Story
  5. Day 45Where their property may land among buyers' ranges, with cited figures and listings.StoryMarket figureListings
  6. Day 60Sorting out licensing, tax and deal structure questions early.Story
  7. Day 75Spotting staffing and repair issues ahead of a buyer's review.Story
  8. Day 90A step-by-step sale plan for a senior housing property.Story
  9. Then every quarterA fresh note every quarter, for as long as they stay on the journey.StoryMarket figureListings