All journeys

Mixed-use Buyer

Buyer or investor evaluating a building with ground-floor retail or office and apartments or offices above. Covers blended income, residential and commercial vacancy, walkable locations and financing.

Mixed-useBuyer8 emails · quarterly

Who it's for

Buyers and investors looking at mixed-use property: the contacts you want to hear from you before they call someone else.

A taste of the writing

“Spreading income across more than one kind of tenant helps, but it can also hide weak spots inside one average.”
“Reading a mixed-use building like three small properties under one roof makes the request list obvious.”
  1. Day 1Welcomes them to your network and shows mixed-use listings that fit.StoryListings
  2. Day 5A light, friendly note with a fun fact about mixed-use.StoryFun fact
  3. Day 14Shows why one blended income figure can mask a weak floor.Story
  4. Day 28Lists the documents worth requesting before anyone schedules a showing.Story
  5. Day 45Explains valuing the storefront and the apartments as separate pieces.Story
  6. Day 60How banks decide which loan rules apply to a shared-use property.Story
  7. Day 75Encourages them to study the street and its shoppers before falling for a property.Story
  8. Day 90Pulls the earlier lessons into one buying plan, plus listings that fit.StoryListings
  9. Then every quarterA fresh note every quarter, for as long as they stay on the journey.StoryListings