All journeys

Hotel Seller

Owner of a hotel, considering a sale. Covers what a buyer reads first, the franchise agreement, renovation and management contract questions, and getting ready to list.

HospitalitySeller8 emails · quarterly

Who it's for

Owners of hospitality property who might sell one day, kept warm until the timing is right for them.

A taste of the writing

“A new agreement usually means a fresh inspection and a PIP, which the buyer subtracts from the offer.”
“Owners who sell smoothly usually have one folder ready before they list.”
  1. Day 1Welcomes them to your network and says how you can help.Story
  2. Day 5A light, friendly note with a fun fact about hospitality.StoryFun fact
  3. Day 14Helps them learn early whether the brand agreement carries over to a buyer.Story
  4. Day 28Lists the records buyers expect to see before an offer.Story
  5. Day 45Covers what pushes pricing up or down, with recent figures and similar properties.StoryMarket figureListings
  6. Day 60Explains how the operator contract can raise or lower an offer.Story
  7. Day 75Why sharing full-year results keeps buyers from doubting the busy season.Story
  8. Day 90Maps out the steps an owner would take ahead of a sale.Story
  9. Then every quarterA fresh note every quarter, for as long as they stay on the journey.StoryMarket figureListings