All journeys
Multifamily Seller
Owner considering a sale of a multifamily property. Cares about how real occupancy and renewal performance strengthen a pricing story beyond the advertised rent roll, how a shrinking construction pipeline affects buyer demand, timing a sale against improving absorption trends, and the different ways deals are getting structured right now.
MultifamilySeller8 emails · quarterly
Who it's for
Owners of multifamily property who might sell one day, kept warm until the timing is right for them.
A taste of the writing
“The building a buyer compares yours to is usually the newest lease-up nearby, not the national average.”
“Serious buyers tend to send the same request list, and owners who sell smoothly have it ready before the tour.”
- Day 1Welcomes them to your network and says how you can help.Story
- Day 5A light, friendly note with a fun fact about multifamily.StoryFun fact
- Day 14Why buyers compare their property with the freshest competition nearby.Story
- Day 28Gets their rent roll and financials reconciled before buyers send requests.Story
- Day 45Explores raising cash from equity without a full sale, plus listings that fit.StoryMarket figureListings
- Day 60How slow-moving comparable sales can misstate what their building is worth.Story
- Day 75Sizes up how deep the pool of likely bidders runs today.Story
- Day 90Lays out a selling approach built for a property like theirs.Story
- Then every quarterA fresh note every quarter, for as long as they stay on the journey.StoryMarket figureListings