All journeys
Multifamily Small Owner Seller
Owner of a small apartment building, roughly 2 to 20 units, considering a sale. Covers how small buildings are valued, what a buyer will ask to see, taxes and 1031 timing, tenants and repairs.
MultifamilySeller8 emails · quarterly
Who it's for
Owners of multifamily property who might sell one day, kept warm until the timing is right for them.
A taste of the writing
“For a building your size, who the buyer is matters more than any national number.”
“The sale price isn't what you keep, and the gap can surprise owners who've held a building for years.”
- Day 1Welcomes them to your network and says how you can help.Story
- Day 5A light, friendly note with a fun fact about multifamily.StoryFun fact
- Day 14Explains how unit count shapes the way a small building gets valued.Story
- Day 28Lists the records buyers almost always request from owners like them.Story
- Day 45Introduces the two likely buyer types, with a market figure and listings.StoryMarket figureListings
- Day 60Walks through taxes so the money they keep from a sale holds no surprises.Story
- Day 75Offers a calm way to tell tenants about a sale.Story
- Day 90Rounds up the whole plan, from organizing records to talking with a CPA.Story
- Then every quarterA fresh note every quarter, for as long as they stay on the journey.StoryMarket figureListings