All journeys

Office Tenant

Occupier searching for or renewing office space. Cares about which quality tier a building actually competes in before comparing rents, where real negotiating leverage sits (Trophy and prime space favor the landlord, Class A-minus and B favor the tenant), tenant-improvement allowances and renewal timing, and the collapsed construction pipeline as a constraint on how many real options exist to compare.

OfficeTenant8 emails · quarterly

Who it's for

Businesses that lease office space, from their first search through every renewal.

A taste of the writing

“Rent is only part of an office deal, and a couple of other pieces deserve as much attention.”
  1. Day 1Welcomes them to your network and shows office listings that fit.StoryListings
  2. Day 5A light, friendly note with a fun fact about office.StoryFun fact
  3. Day 14Shows how much room to negotiate they have, based on building quality.Story
  4. Day 28Points to build-out money and other terms besides rent.Story
  5. Day 45Notes how few new buildings are on the way, with a cited market figure.StoryMarket figure
  6. Day 60Puts renewing and relocating side by side.Story
  7. Day 75Matches lease length to how often their team comes in.Story
  8. Day 90Offers a short search plan, plus office spaces that fit.StoryListings
  9. Then every quarterA fresh note every quarter, for as long as they stay on the journey.StoryMarket figureListings
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